From tech specs to social values, the changing strategy of Chinese brands at the Olympics

From EVs to medical devices, Chinese brands were the ultimate winners of the Paris Olympic Games.  So, how do those brands capitalise on sports marketing opportunities to go global? Find out from communications expert and SEC Newgate Greater China head of Shanghai Victoria Guo.  Many thanks Karen Wong and Marketing Interactive for publishing Victoria’s reflections.

Full article - https://shorturl.at/jjCiT

#Olympics #marketing #brand #sportsmarketing #ChinaPR