16 September 2021
The Asia Pacific operation of leading full-service strategic communications firm Newgate will today rebrand as SEC Newgate, aligning it with the strong and expanding offering of the global SEC Newgate group.
The rebrand of the Asia Pacific business, which comprises 10 offices across Australia, Greater China and Singapore, comes after it reported strong revenue and profit for the first six months of 2021.
The Deputy CEO of SEC Newgate S.p.A. and Managing Partner of SEC Newgate Australia, Brian Tyson, said the Asia Pacific business had grown significantly since its inception eight years ago and was integral to the global group’s success.
“Over the past decade the Asia Pacific region has become the growth engine of the world economy. In that time, our business has evolved from a fledgeling start-up to a pan-regional firm of more than 120 consultants, advising close to 200 clients, drawing on the full spectrum of our offering from financial and corporate communications to public affairs, stakeholder and community engagement, digital communication, and social and market research.
“We have some of the region’s most experienced corporate and capital markets communications practitioners. Terence Foo in Singapore, who I have worked with for more than two decades, has an exceptional reputation for managing Southeast Asia’s highest profile M&A and IPO transactions. In Hong Kong, James Hill, who joined us a year ago, has significantly grown the Greater China business by focusing on high-stakes corporate reputation mandates for leading asset management, property and technology clients.”
Mr Tyson said there was increasing demand for strategic communications counsel that traverses multiple markets in the Asia Pacific region.
“It has been an extraordinary time in the world with governments and corporations dealing with the triple challenges of COVID-19, climate change and geopolitical shifts impacting trade and business”, he said.
“In Asia Pacific, this is translating into businesses adopting a more flexible approach to the markets they target and the resources they deploy, including where to headquarter their businesses. It is also boosting demand for communications advisers such as SEC Newgate that can deliver counsel, insights and execution support across diverse business environments and cultures.
“Having a network of strategic communications professionals based in the major geopolitical markets around the world is really important as global and local issues converge. It positions us well to provide the best support and around-the-clock counsel for clients as they navigate increasingly complex issues at home and overseas.”
Brian Tyson, Managing Partner SEC Newgate Australia 0413 946 715 www.secnewgate.com.au