SEC Newgate China appoints Aaron Pan as Partner

Hong Kong, 15 September 2025: SEC Newgate China, part of the global strategic communications and advocacy group SEC Newgate, today announced the appointment of Aaron Pan as Partner, reinforcing the firm’s commitment to growth across the Asia region.

SEC Newgate China specialises in corporate and public affairs, financial communications, crisis and issues management, with long established offices in Hong Kong, Beijing and Shanghai.

Aaron brings over two decades of experience spanning London, Singapore, and Hong Kong, with a strong track record in corporate communications and media relations. Based in Hong Kong, he will work closely with SEC Newgate’s teams to support clients and drive new opportunities with local, regional, and international businesses.

Aaron was most recently General Manager - Media Relations at Link Asset Management. Previously he worked as Group Head of Corporate Communications at ONE Championship and VP of Communications at FWD Insurance. He also held positions at Nomura and Mayer Brown JSM. He began his career as a financial journalist at Bloomberg News.

SEC Newgate’s Head of APAC Region and Deputy Group CEO, Brian Tyson, said: “Aaron’s appointment underscores our commitment to accelerating SEC Newgate’s growth across China and the wider Asia region. His deep expertise and proven track record will further strengthen our offering to our clients.”

SEC Newgate Managing Partner - China, William Brocklehurst, said: “I’m delighted to welcome Aaron to the team. His experience across multiple sectors makes him a powerful addition to the firm, strengthening our ability to support clients to navigate an increasingly complex and interconnected market landscape.”

SEC Newgate China Partner, Aaron Pan, said: “SEC Newgate is a dynamic and fast-growing firm with an impressive global footprint that can uniquely capture the cross-border opportunities that are arising from new connections being forged between East and West. I’m grateful for the chance to join SEC Newgate at this exciting time and look forward to working together with the team to continue driving the firm’s growth and success.”

Notes to Editors:

Media contact: newfuture@secnewgate.hk

About SEC Newgate

• SEC Newgate is an insights and research-driven global strategic communications and advocacy group, headquartered in Milan, Italy.

• It works at the nexus of business, politics, communities, markets and media to deliver positive outcomes for clients and communities in a connected world, where companies increasingly need communications partners with strong local roots, global reach and true entrepreneurial spirit, driven forward by talented people.

• Following increasing complexity and uncertainty in global economy and world affairs, SEC Newgate has launched several initiatives in this space including recently the Global Corporate and Geopolitical Advisory Council to help navigate reputation in a transforming world

• The SEC Newgate team operates seamlessly across five continents, helping clients clearly demonstrate their purpose and value, delivering around the clock counsel and support, implementing campaigns locally, nationally and internationally.

• Further information is available at the Group's website:  www.secnewgate.com     

About SEC Newgate China

• With its main base in Hong Kong, SEC Newgate China operates across the Chinese market with operations also in Beijing and Shanghai.

• SEC Newgate elevates and protects brands, reputations and businesses using strategic communications, advocacy and research supporting clients to optimise growth and solve business challenges through impactful content, high level engagement strategies, risk mapping and resolution, and social and digital amplification.

• SEC Newgate China’s offer focuses on corporate reputation, public affairs, financial communications, crisis management and digital insights.