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SEC Newgate expands in China and appoints new Head of Shanghai

SHANGHAI AND HONG KONG, 26 March 2024 – SEC Newgate, the global strategic communications, advocacy and research group, has announced the acquisition of the boutique Shanghai-based marketing and communications agency Mars Communications, and the appointment of Victoria Guo as Partner and Head of Shanghai.

Victoria brings more than 13 years of experience in driving multi-market communications and marketing strategies for clients in the financial, professional services and technology sectors. Prior to founding the award-winning Mars Communications, where she focused on implementing public relations programmes for Fortune 500 companies, Chinese startups and state-owned enterprises, she held senior roles at LEWIS Global Communications and FleishmanHillard in Shanghai and Hong Kong respectively.

Joining on 1 April 2024, Victoria will report to James Hill, Managing Partner, Greater China and work alongside Mainland China Co-Heads Renfeng Zhao in Beijing and Candise Tang in Hong Kong.

Brian Tyson, SEC Newgate Group Deputy CEO and Global Head of APAC Region, said: “Our expansion in China reflects a growing opportunity to serve international companies that are reengaging in communications in the country and domestic businesses that are looking to expand across Asia and navigate risk in other global markets. Victoria will be a great asset to the agency as we pursue more cross-border mandates with leading Chinese and international corporations.”

James Hill, Managing Partner, SEC Newgate Greater China, commented: “Victoria and her team bring new ideas, a good roster of clients, and a passion for their work which will prove invaluable to the firm as we consolidate our position in the crucial China market.”

Victoria Guo, Partner, Head of Shanghai, said: “I have been impressed by SEC Newgate’s commitment to growth in China and globally, and by their diverse skillset. By integrating Mars Communications into the firm’s strong global network and offer, I am excited to work with the team to deepen and extend our existing client relationships and to serve the next generation of future Chinese business leaders and companies as they embark on international expansion.”

For more information:

James Hill, Managing Partner, SEC Newgate Greater China

About SEC Newgate

SEC Newgate is an insights and research-driven, global strategic communications and advocacy group, headquartered in Milan, Italy. It works at the nexus of business, politics, communities, markets and media to deliver positive outcomes for clients and communities in a connected world, where companies increasingly need communications partners with strong local roots, global reach and true entrepreneurial spirit, driven forward by talented people.

The SEC Newgate team operates seamlessly across five continents, helping clients clearly demonstrate their purpose and value, delivering around the clock counsel and support, implementing campaigns locally, nationally and internationally.

SEC Newgate Asia Pacific was named Corporate Consultancy of the Year at the 2023 PRovoke Media SABRE Awards.

In Greater China, SEC Newgate spans offices across Hong Kong SAR, Beijing and Shanghai.

We are the people you need by your side when you have an opportunity to seize or a problem to solve.

Further information is available at and on LinkedIn.


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